大数据时代背景下的汽车服务营销及策略研究

Research on the Automobile Service Marketing and Its Strategies Under the Background of Big Data Era

大数据时代的到来,改变了人们传统的生活和工作方式,同样,汽车服务营销也呈现出更多新特性。如何充分利用大数据推动汽车服务营销成为当前汽车服务行业十分关注的话题。基于此,论文对大数据时代背景下汽车服务营销的特点进行了阐述,详细分析了大数据时代背景下汽车服务营销的流程,并对此提出几点服务营销策略,以期为汽车服务市场提供更多参考,提升汽车服务营销行业的整体水平。

The arrival of the big data era has changed people's traditional ways of life and work.Similarly,automobile service marketing also presents more new characteristics.How to make full use of big data to promote automobile service marketing has become a topic of great concern in the current automobile service industry.Based on this,this paper expounds the characteristics of automobile service marketing under the background of big data era,analyzes in detail the process of automobile service marketing under the background of big data era,and puts forward some service marketing strategies,so as to provide more reference for automobile service market and improve the overall level of automobile service marketing industry.