价值共创视角下的博物馆文旅融合:内涵、架构与趋势

The Integration of Culture and Tourism of Museums from the Perspective of Value Co-Creation:Connotations,Structure,and Trends

博物馆文旅融合是以博物馆为中心的文化旅游融合实践与过程,其实质是博物馆主导的多主体共同参与的价值共创活动。在文旅融合深入推进和文化消费需求不断提升的背景下,博物馆通过与其他社会主体深化合作,于文旅融合中积聚理念共识,产生行为共振,实现价值共创。博物馆文旅融合的运行架构可以基于价值共创理论,从参与主体与合作方式两个方面观察。博物馆文旅融合呈现出参与主体不断扩大,公众参与度日益加深,价值裂变升级加速,时空边界逐渐拓展的发展趋势。

The integration of culture and tourism of museums is the practice and process of the integration of culture and tourism centered on museums.It’s an activity of value co-creation led by museums and participated by other entities.In the context of the integration of culture and tourism and the increase in cultural consumption demands,museums build a conceptual consensus,evoke behavioral resonance,and accomplish value co-creation by cooperating with other social entities.The operating frame of the integration of culture and tourism of museums,based on value co-creation theories,could be viewed from the participating entities and their way of cooperation.The expanding participating entities,the increasing public involvement,the changing values,and the expansion of space-time are the latest trends in the integration of culture and tourism of museums.