传统村落嵌入式旅游开发研究--以湖南省永兴县板梁古村为例

On Embedded Tourism Development in Traditional Villages--A Case Study of Banliang Ancient Village,Yongxing County,Hunan Province

嵌入式旅游开发是一种促进区域旅游业更稳定和更高效发展的建设开发模式。传统村落的嵌入式旅游开发,能促进传统村落旅游由观光游览向休闲度假体验转型,实现可持续发展。通过实地考察和问卷调查发现,板梁古村目前存在旅游产品类型单一、旅游要素不够完善、游客停留时间较短、整体消费水平偏低、现有产业相对低端、游客满意度不高等问题,结合其资源优势和特色,提出休闲业态、文化资源和特色商品嵌入式开发的发展路径,改善和丰富传统村落旅游吸引物,加快板梁古村旅游业发展。

Embedded tourism development is a construction and development mode to promote more stable and efficient development of regional tourism.The embedded tourism development of traditional villages can promote the transformation of traditional village tourism from sightseeing to leisure experience,and realize sustainable development.Through field investigation and questionnaire survey,it is found that there are some problems in Banliang ancient village,such as single type of tourism products,imperfect tourism elements,short stay time of tourists,low overall consumption level and relatively low level of existing industry and low satisfaction of tourists.Combined with the resource advantages and characteristics,this paper puts forward the development path of embedded development of leisure formats,cultural resources and characteristic commodities,improve and enrich the tourism attractions of traditional villages,and accelerate the development of tourism in Banliang ancient village.