以文创经验重塑特色农产品包装设计研究

Research on Remolding the Packaging Design of Featured Agricultural Products Based on Cultural and Creative Experience

为了更好凸显特色农产品文化底蕴和塑造特色农产品整体品牌形象,本文以“三农”时代背景驱动下的特色农产品发展为契机,通过分析特色农产品包装现状,结合文创发展在文化韵味、专业人才、全民美学、顶层设计四个方面的开发经验,探析特色农产品包装设计模式并进行深入剖析,提出特色农产品包装设计策略。

In order to better highlight the characteristic agricultural culture and shape the overall brand image,this paper explores the packaging design of the featured agricultural products with an analysis of the current issues on its status quo in consideration of the theory concerning the issues on“agriculture,countryside and farmer”.An packaging design strategy is put forward in combination with the cultural and creative development experience in terms of cultural appeal,special talents,national aesthetics,and top-level design.