感知界面设计价值对持续使用行为的影响——基于质量表现价值的扩展技术接受模型

The Influence of Perceived Interface Design Value on Continuous Use Behavior——Extended Technology Acceptance Model Based on Quality Performance Value

技术接受模型是用于分析用户对新技术、新系统的接受度或使用行为的理论模型,最早由Davis(1989)运用理性行为理论研究信息系统接受时提出。伴随该理论的不断应用,技术接受模型因其结构简单、模型稳定、对用户行为阐述力强等优点,得到了实证研究者的极力推崇,目前广泛应用于各个研究领域,但是技术接受模型还较少在设计学研究领域中应用。因此,本研究以感知界面设计价值为研究对象,基于感知价值理论提出了一种新的扩展技术接受模型,并通过将该模型应用在健身APP研究中进行了实证。该模型是针对技术接受模型在设计学研究领域中作为方法学的一个补充。

Technology acceptance model is a theoretical model used to analyze users'acceptance of new technologies and new systems or their usage behaviors.It was first proposed by Davis when he applied the theory of reasoned behavior to study the acceptance of information systems.With the continuous application of the theory,technology acceptance model has been highly praised by empirical researchers due to its advantages such as simple structure,stable model and strong ability to explain user behavior.Currently,technology acceptance model has been widely used in various research fields,but it is seldom applied in the field of design research.Therefore,this study takes the perceived interface design value as the research object,proposes a new extended technology acceptance model based on the perceived value theory,and conducts an empirical study on the application of this model in the research of fitness APP.The model is a supplement of the technology acceptance model as a methodology in the field of design research.