民间传说现代视觉转化——以哪吒传说为例

Modern Visual Transformation of Folk Legend——Taking the Legend of Nezha as an Example

文章以哪吒传说为例,探究民间传说现代视觉转化问题。哪吒传说是民间传说在现代社会语境下实现视觉转化的典型案例,从哪吒传说书面文本经典化对视觉转化的助力,到《哪吒之魔童降世》动画电影的创新性视觉呈现,分析这一转化过程可以获得启示,其一,书面文本经典化为视觉转化民间传说起到了保障和助力推进的作用;其二,动画艺术作为现代文化传播效果显著的独特视觉媒介,与民间传说的叙事特点最为契合,更易于获得艺术上的成功和最佳的文化传承创新效果。

This paper takes the legend of Nezha as an example to explore the modern visual transformation of folk legend.Nezha legend is a typical case of realizing visual transformation in the context of modern society.The analysis from the help of the classical written text of the legend of Nezha to the innovative visual presentation of the animated film Nezha.Could gain the tolloning enlightenments.Firstly,the canonization of the written text serves as a safeguard and an impetus for the visual transformation of folklore;Secondly,as a unique visual medium animation art,takes remarkable effects on modern cultural communication.which is most consistent with the narrative characteristics of folklore,and is more likely to achieve artistic success and the best effect of cultural inheritance and innovation.