基于Logistic模型的高校学生借阅行为影响因素分析

Analysis of Influencing Factors of College Students′Book Borrowing Behavior Based on Logistic Model

为准确识别高校学生借阅行为影响因素,厘清学历、专业和高校类型等因素的影响差异,分别构建全样本和3类分样本下的二元Logistic回归模型,基于福建高校1775个调研问卷数据进行回归分析。研究结果表明:高校图书人均借阅量偏低,学生借阅热情度不高;专业成绩排名、课外阅读重视程度、借阅出发点等因素对学生借阅行为有显著影响;课外阅读时间和借阅期限对不同高校学生图书借阅量均具有显著影响;课外阅读的重视程度、到图书馆频率、借阅图书平均耗时和借阅期限等因素均对本硕博学生图书借阅量具有显著影响,且对硕士和博士的影响更大。高校图书馆应针对本校学生群体分布、学科特色等情况,提供个性化借阅服务,进而提高图书馆的精准服务水平。

To accurately identify the influencing factors of college students′book borrowing behavior and clarify the differences in the influence of factors such as academic qualifications,majors,and college types,binary logistic models under full sample and three sub-samples are developed.A comparative analysis is conducted by collecting 1775 questionnaires from universities in Fujian province.The research results show that the per capita book borrowing volume in colleges and universities is low,and the students′enthusiasm for book borrowing is not high;factors such as professional performance ranking,extracurricular reading emphasis,and book borrowing starting point have a significant impact on students′book borrowing behavior;extracurricular reading time and book borrowing period have a significant impact on the amount of books borrowed by different colleges and universities;factors such as the importance of extracurricular reading,the frequency of going to the library,the average time spent on borrowing books,and the borrowing period all have a significant impact on the amount of books borrowed by undergraduate,postgraduates and doctorial candidates,and have a greater impact on postgraduates and doctorial candidates.Therefore,university libraries should provide personalized book borrowing services based on the distribution of the student population and subject characteristics of the university,so as to improve the precise service level of the library.