基于移动UGC社区的城乡文化共同体构建研究——以“快手”为例

Research on the Construction of Urban and Rural Cultural Community Based on Mobile UGC Community-Taking“Kwai Fu”As An Example

本文分析移动UGC社区对城乡文化共同体的构建现状,并以中国最大的移动短视频社交平台“快手”为研究对象,使用网络田野调查方法复观快手社群中文化内容、文化主体、自媒体环境,从文化建构主体、内容评价体系、内容生产与传播模式以及用户维护机四个方面来探究城乡文化的虚拟共同体构建路径。

This paper analyzes the construction situation of mobile UGC community,takes the largest mobile short video social platform,views the cultural content,cultural subject and we media environment,and explores the construction path of urban and rural culture from cultural construction subject,content evaluation system,content production and communication mode and user maintenance machine.