大数据时代电子商务的服务模式创新

Innovation of E-Commerce Service Mode in Big Data Era

随着大数据时代的来临,各行各业的发展都全方位融入信息化中。在大数据时代,电子商务是当今商业活动的主题,其将传统的生产经营服务业所运营的模式向数字化运营模式方面过渡,即企业需要实施信息化管理,将各种商业活动以及社会活动中所产生的大数据进行逐一细分,从而制定出有价值的商业服务。大数据时代,电子商户服务以精确投放为主,引导消费者进行消费,其更注重用户实际消费体验。论文立足于大数据时代,探索相关电子商务服务模式应该走一条什么样的创新道路,同时对相应模式进行细致探讨。

With the advent of the big data era,the development of all walks of life are integrated into the information technology.In the era of big data,e-commerce is the theme of today's business activities,which transforms the traditional mode of production,operation and service industry to the digital mode of operation,that is,enterprises need to implement information management,subdivide the big data generated in various business activities and social activities one by one,so as to develop valuable business services.In the era of big data,e-commerce services focus on accurate delivery,guide consumers to consume,and pay more attention to the actual consumption experience of users.Based on the era of big data,this paper explores what kind of innovation path the relevant e-commerce service mode should take,and discusses the corresponding mode in detail.