A公司电子商务精准营销研究

Research on E-Commerce Precision Marketing of Company A

随着大数据时代的来临,精准营销实现了全面、深入的实践应用,并且取得了令人惊叹的营销效果。但是在对用户营销的过程中,电子商务公司存在收益和产出不成正比的问题,影响了营销的效率和效果。因此,电子商务精准营销的发展和推广需要从技术和管理两个方面同时发展和运作,在个性化服务的基础上提升对单位用户的服务质量,从而更好地获取流量、留存和转化流量,提升电子商务的订单转化率。

With the advent of the big data era,precision marketing has achieved a comprehensive and in-depth application in practice,which has achieved amazing marketing results.However,in the process of user marketing,e-commerce companies have the problem that the income and output are not proportional,which affects the efficiency and effect of marketing.Therefore,the development and promotion of e-commerce precision marketing need to develop and operate from both technical and management aspects at the same time.On the basis of personalized service,it can improve the service quality of unit users,thus to better obtain,retain and transform the flow,and improve the order conversion rate of e-commerce.