CATA方法应用于手膜的消费者感官研究

Check-all-that-apply(CATA)method applied to consumer research of sensory attributes of hand mask products

利用Check-all-that-apply(CATA)问卷和喜好度量表研究了6款手膜产品的感官特征和消费者偏好。研究结果表明,6款市场样品的喜好度排序为589≥561≥322≥403>986≥902。手膜类产品在膜布贴合、膜布透气、使用过程中无漏液、取下后手部粘腻、取下后手部油腻这5个感官属性上表现相近。喜好平均值影响(Mean impact)结果表明,料体分布均匀、膜布柔软、使用过程无漏液、取下后手部滋润、清洗后手部柔滑5个感官属性出现会让消费者更喜欢,产品香气不好闻会降低消费者的喜好度。CATA分析喜好度平均值影响结果为手膜的喜好度预测提供依据,制定更优的产品开发方案,同时CATA问卷调研方法也为新品类的消费者调研提供新的解决方法。

Check-all-that-apply(CATA)questionnaire and liking scale were used to study 6 hand mask products’sensory attributes and consumer’s preference.The liking sorting results of 6 hand mask products are 589≥561≥322≥403>986≥902.The hand mask products are similar in mask cloth fitting,mask cloth being breathable,no leakage during use,being sticky after taking off and being greasy after taking off.Mean impact of liking results show that consumers prefer the hand mask products with five sensory attributes,including uniform distribution of mask essence,soft mask cloth,no leakage during use,moisturizing after taking off and being smooth after cleaning;however,if the product aroma is not good enough,the consumers'preference will be reduced.CATA analysis of mean impact of liking provides a basis for predicting the preference for hand mask products,which is useful to make a better product development plan.CATA questionnaire survey method also provides a new solution for consumer research of new categories.