浅谈创新宣传工作对国有企业改革的作用

On the Role of Innovated Publicity Work in the Reform of State-owned Enterprises

宣传工作是国企党建工作的喉舌,肩负着统一思想、宣传主张,内强素质、外树形象的重要职责。新形势下,创新宣传工作形式,对于推动国企改革提供强大精神动力、营造良好舆论氛围、推动党建工作顺利开展具有重要意义。习近平总书记在全国宣传思想工作会议上强调,“坚持巩固壮大主流思想舆论,坚持正面宣传为主,弘扬主旋律,传播正能量”,这是当前宣传思想文化工作的重要方针,也是做好新形势下新闻宣传的实践指南。

Publicity is the voice of the Party construction work in state-owned enterprises.It takes important responsibilities of unifying thoughts,publicizing ideas,strengthening the quality inside and building the image outside.Under the new situation,it is of great significance to innovate the form of publicity work for the reform of the enterprises to provide strong spiritual impetus,create a good atmosphere of public opinions and promote the smooth development of the Party construction work.General Secretary Xi Jinping stressed at the National Conference on Publicity and Ideological Work that we should persist in consolidating and strengthening the mainstream ideology and public opinion,adhere to positive publicity,highlight the main melody and spread positive energy.This is not only an important policy for the ideological and cultural publicity work currently,but also a practical guide for the news publicity under the new situation.