审美网红话语中概念隐喻的认知解析

Cognitive Analysis of Conceptual Metaphor in Aesthetic Web Celebrity Discourses

近年来,网络社交平台上出现的审美网红话语可分为动物类、形状类、动作类以及拟人类四种类型。基于Lakoff,Johnson对概念隐喻的分类,从本体性隐喻这一类别出发对审美网红话语进行了探讨与分析。结果表明,动物类和形状类审美网红话语属于实体和物质隐喻范畴,动作类审美网红话语属于容器隐喻范畴,拟人类审美网红话语具有拟人的特点,属于拟人隐喻的范畴。文章通过具体实例分析了审美网红话语中所蕴含的概念隐喻属性,为审美网红话语之所以火爆提供了一个合理的解释。

In recent years,the aesthetic web celebrity discourse appeared on social networking platforms can be divided into four types:animal,shape,action and personification.Based on the classification of conceptual metaphor by Lakoff and Johnson,this paper discusses and interprets aesthetic web celebrity discourse from the perspective of ontological metaphors.The results show that the aesthetic discourse of animal and shape belongs to the category of entity and substance metaphor,the aesthetic discourse of action belongs to container metaphor,and the last one has the characteristics of personification,which belongs to the category of personified metaphor.This paper analyzes the metaphorical attributes contained in the aesthetic web celebrity discourse through concrete examples,and provides a reasonable explanation for the reason why the aesthetic web celebrity discourse is so popular.