体育媒介化:从媒介体育到体育重大事件

Sport Mediatization:From Mediasport to Sport Mega-event

兴起于欧洲的媒介化研究是近年来传播学研究领域的热点。媒介化区别于传统的中介化,是一个更为宏观的概念。体育媒介化理论的提出不仅让媒介化和传播学研究日渐成为体育学研究的重要内容,也让体育日益成为媒介化与传播学研究的核心部分。认为:初度体育媒介化是从体育媒介化的雏形体育媒介向次级形态媒介体育转变;深度体育媒介化的具体表现形态是体育重大事件,其建构于超级媒体、媒介事件和重大事件等一系列概念基础之上,与全球化、商品化、数字化、新闻专业主义和体育专业主义等相互结合、彼此渗透;新冠肺炎疫情可能是后深度体育媒介化生成的诱因,进入该时期后,体育媒介化可能呈现去全球化、去人格化和高度数字化等特征。

Mediatization study,which originated in Europe,has become a hot topic in the realm of communication studies in recent years.Mediatization is more macroscopic and different from traditional concept of mediation. The theory of sport mediatization makes not only the media and communication studies increasingly become an important content of sports studies,but also sports are increasingly the core part of media and communication studies. The initial stage of sport mediatization is the transformation from the rudiment of sports media to the secondary form of mediasport. The specific manifestation of in-depth sport medialization is sport maga-events,based on a series of concepts such as super media,media event and magaevent,and it is combined with globalization,commercialization,digitalization,journalism professionalism and sports professionalism and permeates each other. The COVID-19 pandemic may be the inducement of the metagenesis of post deep sport mediatization. After entering this period,sport mediatization may show the characteristics of de-globalization,depersonalization and high digitalization.