气象节目在短视频时代下的转型与变革

Transformation and Change of Weather Programs in the Era of Short Video

随着全媒体时代的来临,抖音、快手等短视频平台逐渐成为广大受众接收信息的主要渠道,其拥有庞大的受众群,逐渐构建出一种新的短视频矩阵。基于此,以气象节目在短视频时代的转型与变革为切入点,探讨信息技术飞速发展的语境下,气象信息传播与服务应如何把握机遇,找到提高自然灾害风险管理的有效办法。

With the advent of the era of the media,short video platforms like Tik Tok and Kuaishou are gradually becoming the main channel for the majority of the audience to receive information.They have large group of audience,gradually build up a new short video matrix.Based on the transformation and change of meteorological programs in the era of short video,this paper discusses how to grasp the opportunity of meteorological information dissemination and service in the context of rapid development of information technology,and find effective ways to improve the risk management of natural disasters.