网络群体极化中网民行为欲望启动的影响因素研究

Research on the Influencing Factors in Priming Internet Users’Behavioral Desires in Network Group Polarization

借鉴目标导向行为理论模型研究范式,设计调查问卷,分析了认知因素、情感因素、群体结构因素、政府公信力因素四个方面对网民行为欲望的启动及行为响应过程的影响。据此,从建立全方位的检测与效果评价机制、加强意见领袖的管理和引导、改善网民认知及提高其信息甄别与自律能力等方面提出了相关建议,以便更好地提高政府公共危机科学决策能力和治理水平。

Using the research paradigm of goal-oriented Behavior Theory for reference,this paper designs a questionnaire to analyze the effects of cognitive factors,affective factors,group structure factors and government credibility factors on the start-up of internet users’behavioral desires and the process of behavioral responses.Based on this,this paper puts forward some suggestions on how to establish a comprehensive monitoring and evaluation mechanism,how to strengthen the management and guidance of opinion leaders,how to improve the cognition of Internet users,and how to improve their information screening ability and self-discipline,with a view to better improving the government’s scientific decision-making capability for public crisis and level of governance.