微博社区文学传播的关键影响者研究

Key Influencers of Literary Dissemination in Weibo Community

立足新传播革命的时代背景,引入网络科学的视角,对微博社区文学传播过程中的关键影响者进行了研究。分别选择微博社区中文学作品传播以及文学作品推广信息传播的典型案例,使用社会网络分析和内容分析的方法,剖析传播过程中关键影响者的特征和作用。研究发现关键影响者具有专业性强、可信度高、粉丝量多的特征,不仅可以在文学传播过程中有效扩散信息,还能够为后继传播者设置议题。借助关键影响者的影响力能够扩大文学作品的传播范围,引导读者更好地理解作品内容,从而提升文学传播的效果。

Based on the background of the new communication revolution,this paper examines the key influencers of literary dissemination in Weibo community from the perspective of network science.Typical cases of the dissemination and the promotion of literary works in the Weibo community were investigated.Social network analysis and content analysis were applied to analyze the characteristics and roles of key influencers.It is found that key influencers possess strong professionalism,high credibility and a large number of fans.They can effectively spread information in the process of literary dissemination and set agenda for subsequent communicators.Taking advantage of key influencers,the dissemination scope of literary works can be expanded,and readers can be guided to better understand the content of the works,thereby enhancing the effect of literary dissemination.