转喻、隐喻、对照:城市形象片的视觉修辞策略探析

Metonymy,Metaphor and Contrast:An Analysis of Visual Rhetoric Strategies in City Image Films

城市视觉符号蕴藏着城市的历史记忆,是一个现实与想象交融的共同体,视觉修辞关注图像信息的含蓄意指,其以丰富的表意性、阐释性和表演性,成为城市形象媒介传播的工具和手段。以“城市形象为表现内容的影视作品”为研究范围,从视觉修辞的角度出发,从视觉转喻的象征、视觉隐喻的映射与视觉对照的呈现三个方面探讨城市形象片中修辞性意义建构与传播方式,以求对视觉修辞的策略进行有效探析。

The city visual symbol contains the historical memory of the city.It is a community of reality and imagination.Visual rhetoric pays attention to the connotation of image information.With its rich ideographic,interpretative and performative features,it has become a tool of city image media.Based on the research scope of film and television works with city image as the expression content,this paper attempts to explore the construction and dissemination of rhetorical meaning in city image films from the perspective of visual rhetoric from three aspects:the symbol of visual metonymy,the mapping of visual metaphor and the presentation of visual contrast,in order to effectively explore the strategies of visual rhetoric.