公共传播背景下地区网络媒介形象的构建——以甘肃省为例

The Construction of Regional Network Media Image under the Background of Public Communication:A Case Study of Gansu Province

随着新媒体技术的不断发展,移动媒介的使用已经深入了大众日常生活,以精英为主体的传统媒介发生了变化。发声主体多元化,发声渠道多元化,公共传播的多元主体、公共性特征在当下的传播环境中尤为凸显。通过分析公共传播背景下,多元化的网络传播主体中甘肃媒介形象,探讨公共传播时代“现实”“媒介”“认知”是如何关联和互构的,同时讨论与甘肃类似的欠发达省份突破原有媒介刻板印象的可能性。

Different from the traditional media forms with elite threshold,with the development of new media technology,the use of mobile media has penetrated into the daily life of the public.With diversified voice subjects and channels,the multiple subjects and public characteristics of public communication are particularly prominent in the current communication environment.By analyzing the media image of Gansu in the diversified network communication subjects under the background of public communication,this paper attempts to explore how“reality”,“media”and“cognition”are interrelated and mutually constructed in the era of public communication,and at the same time discusses the possibility of breaking through the original media stereotype in the less developed provinces similar to Gansu.