羌绣纹饰美学特征及其在包装设计中的应用——以云间羌饰饰品系列包装设计为例

Aesthetic Characteristics of Qiang Embroidery Patterns and its Application in Packaging Design——Take the Packaging Design of Yunjian Qiang Ornament Series as an Example

羌绣是羌族文化中特色鲜明的一种艺术形式,在对羌绣的起源和文化内涵进行论述的基础上,从构图和色彩两个方面来分析羌绣纹饰的美学特征。根据云间羌饰饰品的包装需求,结合羌绣纹饰的美学特征,将羌绣纹饰应用到现代包装设计当中。通过包装设计中对羌绣纹饰的应用来传承和发扬羌族的民族文化瑰宝。

Qiang embroidery is an art form with distinctive characteristics in Qiang culture.Based on the discussion of the origin and cultural connotation of Qiang embroidery,the aesthetic characteristics of Qiang embroidery patterns are analyzed from two aspects:composition and color.According to the packaging requirements of Yunjian Qiang ornaments,combined with the aesthetic characteristics of Qiang embroidery patterns,Qiang embroidery patterns are applied to modern packaging design.Through the application of Qiang embroidery patterns in packaging design to inherit and carry forward the national cultural treasures of the Qiang nationality.