浅谈中国传统文化元素在包装设计中的应用

Discussion On The Application Of Chinese Traditional Cultural Elements In Packaging Design

对于现代产品的商业价值而言,包装的设计与创造对于提升其商业价值所发挥的作用越来越大,在当今这个高速信息化的时代,人们对于传统文化的青睐愈发热烈,因此,这一趋势也给现代包装设计带来了前所未有的契机。本文从四个方面阐述了中国传统文化元素在现代包装设计中的应用情况,全方位展示中国传统文化魅力的同时,也在现代包装设计的创造方面提供了一些新的思路。

As far as the commercial value of modern products is concerned,the design and creation of packaging plays an increasingly important role in enhancing its commercial value.In today’s era of highspeed information,people’s preference for traditional culture is becoming more and more enthusiastic.Therefore,this This trend has also brought unprecedented opportunities to modern packaging design.This article expounds the application of Chinese traditional cultural elements in modern packaging design from four aspects.While displaying the charm of Chinese traditional culture in an all-round way,it also provides some new ideas for the creation of modern packaging design.