动物形象在食品包装设计上的应用研究——以藏族传统吉祥图案为例

Research on the Application of Animal Images in Food Packaging Design——Taking Tibetan Traditional Auspicious Patterns as an Example

随着时代的发展,每个行业都在进步与发展,当然,动物形象也在人们日常的生产和生活中得到了更加广泛的应用,更激发了人们利用动物形象去盈利的商业行为,所以,更多的商家把动物形象和产品包装设计联系在一起,从而吸引更多的消费者去消费。在中国传统艺术中,传统的吉祥图案是极具特色的一部分,里边的动物形象更是具有代表性,更加生动形象。本文以藏族传统吉祥图案为例,探讨动物形象在食品包装设计上的研究情况。

With the development of the times,every industry is progressing and developing.Of course,animal images have also been more widely used in our daily production and life,which has inspired people to use animal images to make profits.Therefore,more businesses associate animal images with product packaging design,thereby attracting more consumers to consume.In traditional Chinese art,the traditional auspicious patterns are a very characteristic part,and the animal images inside are more representative and vivid.This article takes the traditional Tibetan auspicious patterns as an example to discuss the research of animal images in food packaging design Happening.