郫县豆瓣IP形象设计研究——以“豆瓣哥”为例

Research on The IP Image Design of Douban in Pixian County——Taking“Brother Douban”As an Example

随着IP文化的流行,很多行业都将受到影响。IP对比企业品牌的产品本身更具有市场竞争能力与变现能力。近年来IP形象设计一直呈现增长趋势,其表现手法和风格更加多样化。本文主要阐述了“豆瓣哥”IP形象的设计要点,并对其意义及商业应用价值进行分析,使郫县豆瓣和川菜文化更加深入人心。

With the popularity of IP culture,many industries will be affected.Compared with corporate brand products,IP has more market competitiveness and liquidity.In recent years,IP image design has been showing an increasing trend,and its expression methods and styles have become more diversified.This article mainly expounds the main points of the design of the IP image of“Brother Douban”,and analyzes its meaning and commercial application value,so that the culture of Douban and Sichuan cuisine in Pixian County is more deeply rooted in the hearts of the people.