体验式消费模式下品牌概念店空间设计探究

Research on Space Design of Brand Concept Store under Experiential Consumption Mode

随着社会的不断发展,消费模式正发生着巨大转变。人们不再满足于基本的物质需求,而更倾向于追求精神上的愉悦以及消费过程中的体验感。在此背景下,品牌概念店作为一种新型的零售店模式逐渐成为主流。文章通过阐释品牌概念店的空间概要,分析体验式消费模式与品牌概念店二者的关系,并在此基础上总结和提炼了品牌概念店的空间设计策略,即注重互动体验的空间功能设计、整合知觉体验的空间场所设计,激发审美体验的空间环境设计,以期为今后此类空间的设计提供参考。

With the continuous development of society,great changes are taking place in the consumption pattern.People are no longer satisfied with basic material needs,but tend to pursue spiritual pleasure and experience in the process of consumption.In the paper,brand concept store as a new retail store model has gradually become the mainstream.The paper analyzes the relationship between experiential consumption mode and brand concept store space by explaining the space outline of brand concept store,then summarizes and refines the space design strategy of brand concept store,that is,paying attention to the space function design of interactive experience,the space design of integrating perceptual experience,and the space environment design of stimulating aesthetic experience.It is to provide a reference for the design of this kind of space in the future.