大数据时代马克思主义大众化的机遇与挑战探析

Opportunity and Challenge of the Popularization of Marxism in the Era of Big Data

大数据带来的思维变革、大数据致使的传播载体和受众人数的变化、大数据自身特有的价值和意义,使马克思主义中国化处于前所未有的新境况。在新境况中,马克思主义中国化面临三个方面的机遇:以海量数据为基础,能够宏观把握马克思主义大众化的实际情况;基于数据模型,可以系统预测马克思主义大众化的发展态势;思维方式的转变,能够分析影响马克思主义大众化的相关因素。同时在新境况中,马克思主义大众化也面临两个方面的挑战,国家意识形态安全面临的挑战与抉择和马克思主义理论工作者面临的挑战与选择。

The changes in thinking,the number of communication carriers and audiences caused by big data,and the unique value and significance of big data make Marxism in China in an unprecedented new situation.In this new situation,the sinicization of Marxism faces three opportunities:On the basis of massive data,it can grasp the actual situation of the popularization of Marxism macroscopically;Based on the data model,the development trend of the popularization of Marxism can be predicted systematically,and the change of thinking mode can analyze the related factors that influence the popularization of Marxism.At the same time,in the new situation,the popularization of Marxism also faces two challenges:the challenge and choice faced by the national ideology security,and the challenge and choice faced by the Marxist theoretical workers.