“微时代”大学生网络意见领袖培养路径研究

Research on the Cultivation Path of College Students’Online Opinion Leaders in the“Micro Era”

"微时代"的到来极大地提升了高校大学生的网络话语权。作为网络世界的重要参与主体,大学生积极参与网络舆论,发表观点,提出诉求,促进网络文化多元化发展的同时,由于社会阅历不足等原因,也面临被误导而引发网络舆情危机的风险,这给新时期的高校思想政治教育带来了新挑战。为有效引导高校网络舆情,高校应该注重对大学生网络意见领袖的培养。通过转变思想观念、严格选拔制度、完善培养机制、夯实培训内容、健全制度保障等一系列措施,打造一支思想先进、技能突出、素质过硬的大学生网络意见领袖队伍,发挥其先进引领作用,占领网络思想政治教育阵地的制高点。

The coming of"micro era"has greatly enhanced the network discourse right of college students.As an important participants in the network world,college students actively participate in the network public opinion,express their opinions,put forward their demands,and promote the diversified development of network culture.At the same time,due to the lack of social experience and other reasons,they also face the risk of being misled and causing the network public opinion crisis.This brings new challenges to the ideological and political education in colleges and universities in the new era.In order to effectively guide the network public opinion of colleges and universities,colleges and universities should pay attention to the cultivation of network opinion leaders of college students.Through a series of measures,such as changing the ideology,strictly selecting system,perfecting training mechanism,consolidating training content and perfecting system guarantee,build a leading group of college students’network opinions with advanced ideology,outstanding skills and excellent quality,playing its advanced leading role and occupying the commanding height of leading the network ideological and political education position.