媒介融合视域下的乡村文化传播——以河南广播电视台乡村频道为例

Rural Culture Communication in the Perspective of Media Convergence——Taking the Rural Channel in Henan Broadcasting System as the Example

乡村振兴,文化先行。自十九大提出乡村振兴战略以来,河南广播电视台乡村频道作为河南省覆盖最广、特色最鲜明、影响最大的“三农”专业频道,全方位服务河南省乡村振兴战略。发挥涉农媒体优势,在内容生产上精准聚焦“三农”,深度融合对接,实现小切口、大传播;在媒体融合与新技术应用方面坚持守正创新,统筹技术资源,发挥渠道优势,融合新传播手段,全面助力乡村振兴。

For rural revitalization,culture should go first.Since the rural revitalization strategy was proposed in the 19th National Congress of the Communist Party of China,the Rural Channel in Henan Broadcasting System,as a professional channel for“agriculture,rural areas and farmers”with the broadest coverage,the most distinctive feature,and the greatest influence,has served for the rural revitalization strategy in Henan province in an all-round way.Rural channel gives full play to the advantage of agriculture-related media,accurately focuses on“agriculture,rural areas and farmers”as its content,integrates itself in-depth with the aim,and realizes the massive broadcasting with small incision;in terms of media convergence and new technology application,it insists on integrity and innovation,coordinates the technical resources,and gives play to the channel advantages;and it integrates the new means of communication to comprehensively boost rural revitalization.