高职学生网络思政话语权的优化分析--基于红色文化短视频应用视角

Analysis on the Optimization of the Higher Vocational College Students’Web Politic-Ideological Discourse Power--Based on the Perspective of Application of Red Cultural Short Video

在短视频平台深刻影响大学生网络思想政治教育的大背景下,高职院校全面落实立德树人根本任务迎来新挑战。高职思政工作者需要遵循新媒体时代思政教育规律,充分利用红色文化短视频资源,借助短视频传播算法推荐和议程设置功能,大力培育以红色文化短视频为引领的校园正能量生态圈,不断增强主流文化在高职院校网络思政教育中的话语权,营造出以德技并修为方向的校园文化氛围。

Under the background that the short video platform has a profound impact on the network ideological and political education of college students,higher vocational colleges are facing new challenges in the full implementation of the fundamental task of moral education.Ideological and political workers in higher vocational colleges need to follow the rules of the new media era education,make full use of resources of red cultural short video,and use the short video dissemination algorithm recommendation and agenda setting functions,to vigorously cultivate the positive energy ecology of the campus led by the red cultural short video circumstances,constantly enhance the discourse power of mainstream culture in the network ideological and political education in higher vocational colleges,and create a campus cultural atmosphere with the direction of combining morality and technology.