电力工业工程管理及营销重要性分析

Importance Analysis of Engineering Management and Marketing in Electric Power Industry

电力工业是我国国民经济的重要支柱,随着电力改革的不断深入,我国电力工业工程建设也取得了一定成就,新兴水力发电与核能发电越发完善,能源结构也得了明显改善,为广大社会群众的生产生活用电提供了极大的便利。但与此同时,对电力工业工程管理及营销也提出了更高的要求,为了增强电力企业的市场竞争力,需要加大对这一方面的深入研究。基于此,本文将围绕电力工业工程管理及营销的重要性展开论述,然后详细分析了优化电力工业工程管理的有效对策以及强化电力工业工程营销有效对策,以供相关人员参考。

The power industry is an important pillar of China's national economy.With the continuous deepening of power reform,China's power industry engineering construction has also made certain achievements.The emerging hydropower and nuclear power generation have become more and more perfect,and the energy structure has also been significantly improved.Electricity for the production and life of the masses provides great convenience.But at the same time,higher requirements are put forward for the management and marketing of electric power industry projects.In order to enhance the market competitiveness of electric power enterprises,it is necessary to increase in-depth research on this aspect.Based on this,this paper will focus on the importance of power industry project management and marketing,and then analyze in detail the effective countermeasures to optimize the power industry project management and the effective countermeasures to strengthen the power industry project marketing for the reference of relevant personnel.