乡村振兴背景下广西乡村旅游电商发展对策研究

Research on the Development Countermeasures of Guangxi Rural Tourism E-commerce under the Background of Rural Revitalization

电子商务的兴起和发展为我国乡村旅游的发展带来了新的契机,乡村旅游和电商融合发展是乡村旅游发展的必然趋势。在乡村振兴的政策支持下,我国乡村旅游电商正处于发展的快车道,然而发展规划性不足、基础设施建设落后、电商平台建设薄弱、复合型人才匮乏等因素限制了我国乡村旅游电商的发展。针对广西乡村旅游特点,本文分析广西乡村旅游电商发展情况及存在的问题,并提出发展的对策。

The rise and development of e-commerce has brought new opportunities for the development of rural tourism in China.The integration of rural tourism and e-commerce is the inevitable trend of rural tourism development.With the policy support of rural revitalization,China's rural tourism e-commerce is in the fast lane of development.However,the development of China's rural tourism e-commerce is limited by such factors as insufficient development planning,backward infrastructure construction,weak e-commerce platform construction and lack of compound talents.According to the characteristics of Guangxi rural tourism,this paper analyzes the development situation and existing problems of Guangxi rural tourism e-commerce,and puts forward the development countermeasures.