新媒体在出版领域的应用及发展趋势

Application and Development Trend of New Media in Publishing Field

数字化、网络化和移动通信技术的迅速发展,催生了许多对传统媒体有重要影响的新媒体。作为传媒产业核心的出版业正受到新媒体的巨大冲击。如:博客和播客的出现改变了出版业的概念;移动出版业的出现开辟了新的出版平台和渠道;搜索引擎的普及带来了出版资源的整合;网络杂志的发展反映了新媒体与传统媒体结合的潜力,5G时代的到来也反映了这种潜力。伴随着5G时代的到来,多媒体出版势在必行。本文通过分析新媒体在出版领域的应用现状,提出了相应的对策,为新媒体在出版领域的发展提供理论基础。

The rapid development of digital,networked and mobile communication technology has given birth to many new media which have important influence on traditional media.As the core of the media industry,the publishing industry is being greatly impacted by the new media.The advent of blogs and podcasts has changed the concept of publishing.The emergence of mobile publishing industry has opened up new publishing platforms and channels.The popularization of search engine has brought about the integration of publishing resources.The growth of online magazines reflects the potential of combining new and traditional media,as well as the arrival of the 5G era.With the arrival of 5G era,multimedia publishing is imperative.This paper analyzes the application status of new media in the field of publishing,and puts forward the corresponding countermeasures to provide a theoretical basis for the development of new media in the field of publishing.