土山湾美术工艺品的全球流传

Global Spread of Tushanwan Artworks

国内外关于土山湾美术工艺品的已有研究有:刘丽娴《土山湾基督徒美术工艺品生产与经营》,对土山湾美术工艺品生产与销售方式的当代价值进行了深入研究;屠坤华《万国博览会游记》,介绍了土山湾参加1915年的巴拿马万国博览会的中国政府官方参展背景;焦贵平,曾原《收藏世博会》,论述了土山湾产品世博会期间展会、目录手册的展销方式。

Through the successful tour of Tushanwan artworks in the World Expo and the global spread of its original artworks, it can be found that Tushanwan gave birth to brand operation ideason exhibition marketing, event promotion and media promotion a hundred years ago. According to the research findings on the participation of Tushanwan in the World Expo, with the changes in politics, economy and society, Tushanwan Orphans’ Studio of Arts and Crafts constantly adjusted sales methods and vigorously expanded sales channels. This unique case inthe field of modern arts and crafts gives a useful reference forthe development of contemporary arts and crafts brand and industry.