摘要
对企业及消费者的数据进行整合,根据数据把产品精准地推送给消费者,以此促进消费者的消费行为,这样可以提高电子商务营销及发展。本文分析了大数据基础上的商业智能在电商数据分析之中的应用,期望通过本文的研究,能够为企业发展速度的加快提供参考依据。
The data of enterprises and consumers are integrated,and the products are accurately pushed to consumers according to the data,so as to promote consumers'consumption behavior,which can improve the marketing and development of e-commerce.This paper analyzes the application of business intelligence based on big data in e-commerce data analysis.It is expected that through the research of this paper,it can provide a reference for the acceleration of enterprise development.
作者
张瑞
ZHANG Rui(Guangzhou Modern Information Engineering College,Guangzhou Guangdong 510663)
出处
《数字技术与应用》
2021年第6期37-39,共3页
Digital Technology & Application
关键词
大数据
商业智能
电商
数据分析
Big data
Business Intelligence
E-commerce
Data analysis
