摘要
Under the influence of social environment,the ideological dynamics of college students have tremendously changed.Among them,the biggest change is that the psychological reception mechanism is very different from the level of self-cognition.Since the report of the 17^(th) National Congress of the Commmist Party of China,the state has formed an agenda to strengthen the ideological and political education in colleges and universities,among which,it is important to reinforce humanistic care and psychological counseling.Mental health education is inextricably linked to the ideological and political education in colleges and universities.Therefore,this article begins in the perspective of psychological education,analyzes the ideological dynamic characteristics of college students,summarizes effective principles and important measures of ideological and political education innovation methods in order to maximize the constructive role of ideological and political education.