当代中国共产党使命建构与变迁的媒介话语分析——基于1978—2020年《人民日报》“7·1”社论

Media Discourse Analysis of the Mission Construction and Changes of the Contemporary Communist Party of China—Based on the“7.1”Editorial of People’s Daily from 1978 to 2020

《人民日报》“7·1”社论记录了中国共产党使命建构与变迁中媒介话语的发展历程,在记录和表达改革开放以来中国共产党阶段性成就与历史使命中发挥着重要作用。运用费尔克拉夫话语分析法,对改革开放以来的40篇“7·1”社论进行分析发现:当代中国共产党使命建构与变迁中媒介话语的基本逻辑是坚持马克思主义的主导地位,价值取向是当代中国特色社会主义的发展及实践;媒介话语框架经历了以“改革”“建设”“人民”话语为主三个阶段;话语风格走向简洁化、大众化;话语策略具有鲜明的导向性,并逐步走向模式化。

The“7.1”editorial of People’s Daily records the development of media discourse in the construction and change of the mission of the Communist Party of China,and plays an important role in recording and expressing the phased achievements and historical mission of the Communist Party of China since the reform and opening up.Using Faircraft’s discourse analysis method,an analysis of 40“7.1”editorials since the reform and opening up found that the basic logic of media discourse in the mission construction and changes of the contemporary Chinese Communist Party is to adhere to the dominant position of Marxism,and the value orientation is the development and practice of contemporary socialism with Chinese characteristics;the media discourse framework has undergone three phases with“reform”,“construction”and“people”discourse as the main;discourse style is becoming succinct and popular;discourse strategies have a clear guiding nature and gradually move towards modularization.