数据经济时代流乡村的发展实践及其转型研究

Research on the Development Practice and Transformation of Country in Flows in the Data Economy Era

传统乡村长期处于产业、人口和资本资源缺失的劣势地位,乡村转型面临挑战。数据经济时代的到来给乡村发展带来了新机遇:网络购物带动乡村产品发展,网红村带动了乡村视觉消费。本文通过案例比较分析法总结了六座传统乡村向网红村、淘宝村等流乡村发展转型的内容及机制特点:以乡村本身资源禀赋为核心,通过数据经济技术推动,在乡村经济、社会和空间层面创新转型。以期为数据经济时代乡村振兴实践和理论提供创新性启发。

Traditional villages are in the disadvantage of lack of industry,population and capital in resource allocation,and rural transformation is facing challenges.The arrival of the era of data economy has brought new opportunities for rural development,when online shopping drives the development of rural products,and web celebrity village drives rural visual consumption.Based on the practical analysis of six Taobao villages and web celebrity villages,this paper summarizes the content and mechanism characteristics of their evolution.Taking the resource endowment of the village itself as the core,through the promotion of data economy and technology,innovating and transforming at the level of rural economy,society and space.It provides innovative inspiration for the practice and theory of rural revitalization in the era of data economy.