论旅游与创意的关系及其启示

On the Relationship Between Tourism and Creativity and Its Enlightenment

旅行游览与文化创意活动关联密切,"文因景成、景借文传"就在一定程度上揭示了两者之间的关系。旅行游览可以放松身心、积累素材、变换视角、交换信息,激发文艺人士的创作欲望和创意灵感,不少旅游地出现了文化艺术人士集聚的现象。旅游是典型的意义消费活动,如果说文化是旅游的灵魂,创意则是赋予灵魂的基本路径,是促使自在之物转变为旅游吸引物的关键所在。旅游业是创意经济的有机组成部分,是以创意为核心增长要素的产业。旅游地应注意培育以创意阶层为核心载体的创意资本,切实推进文化创意与旅游产业的融合互动。

Tourism is closely related to creative cultural activities.That"scenes make culture,and culture transfers scenes"in a certain degree reveals their relation.Traveling can help people relax,collect materials for creation,find new angles of view,exchange information and motivate creative desire and inspiration,and therefore,literati and artists often gather in tourist destinations.Traveling is a typical activity of meaning consumption.If we say culture is the soul of traveling,then creativity is the basic route endowing soul and the key point of transforming natural scenes to scenic attractions.Tourism is an integral component of creative economy and is an industry focusing on creativity.Therefore,scenic spots should pay attention to creative capital to develop the focus of creative class so as to advance the fusion and interaction of cultural creativity and tourism.