基于场景理论的文化动力型乡村振兴模式探析

Exploring Culture-Driven Rural Revitalization Based on Scene Theory

"乡村振兴既要塑形,也要铸魂。"只有文化才能铸魂化人。如何将文化作为内生性动力推进乡村振兴?场景理论揭示了以文化为动力推进城市区域转型发展的内在机制,为与之具有异域同构性的乡村振兴带来启示:以乡土文化整合乡村自然人文设施、文化实践活动、乡土社会等要素建构场景,通过不同类型的要素组合多维度地显化乡土文化的潜在价值并作用于场景内外的人群,刺激文化消费,再现乡村活力,促进乡村发展。其中,基层组织及其体系是场景建构的主导力量,乡土文化传承是其动力源泉。

Rural revitalization is not only about shaping the outside,but also about building people’s souls.Only culture can nurture souls.How to use culture as an endogenous driving force to promote rural revitalization?The scene theory reveals the internal mechanism of promoting the transformation and development of urban areas with culture as the driving force,and brings enlightenment for rural revitalization with heterogeneous isomorphism:the scene is constructed by integrating rural,natural,and cultural facilities,cultural activities,local society and other elements with local culture.Through the combination of different types of elements,the potential value of local culture is revealed in a multidimensional way and people inside and outside of the scene are stimulated for cultural-products consumption and rural-vitality reproduction,so as to promote rural development.The grass-roots organizations and their systems are the leading force of scene construction,and the inheritance of local culture is the source of power.