体育旅游产业的特征及发展策略分析——以江西省鹰潭市为例

Analysis on the Characteristics and Development Strategies of Sports Tourism Industry--A case Study of Yingtan City,Jiangxi Province

现阶段,我国消费水平的提高为我国体育旅游事业带来了飞速的发展。鹰潭位于江西省东部偏北,信江中下游,珠三角经济区和海西经济区在中部的最大、最近的共同腹地。鹰潭市的龙虎山是中国道教文化的发祥地,也是有着中国丹霞地貌的特色风景区,旅游产业是鹰潭市的支柱产业之一,得天独厚的旅游资源奠定了鹰潭市体育旅游的发展基础,该文对鹰潭市体育旅游产业的特征及发展策略进行分析,从多方面了解鹰潭市体育旅游产业的优势及其独特的魅力。

At present,the upgrading of China's consumption level has brought rapid development to China's sports tourism.Yingtan is located in the north of the east of Jiangxi Province,the middle and lower reaches of the Xinjiang River,the largest and nearest common hinterland of the Pearl River Delta Economic Zone and the West Coast Economic Zone in the central part.The Longhu Mountain in Yingtan City is the birthplace of Chinese Taoist culture and a scenic spot with Danxia landform.The tourism industry of Yingtan City is one of the pillar industries.The unique tourism resources have laid the foundation for the development of sports tourism in Yingtan City.This paper will analyze the characteristics and development strategies of sports tourism industry in Yingtan City,and learn about sports tourism in Yingtan City from many aspects the advantages of the industry and its unique charm.