江西高校和双一流高校图书馆微信公众号比较研究

A Comparative Study of WeChat Public Account between Double First-Class University and Jiangxi University Libraries

比较和分析江西高校和双一流高校图书馆微信公众号的情况,有利于更好促进江西高校图书馆提升内在服务水平。选取江西高校和双一流高校图书馆样本,通过对各馆微信公众号基本情况和传播指数及各数据调查分析,比较这两类微信公众号的差异,并对江西高校图书馆微信公众号建设提出了参考建议,并提出了扩大对外宣传和推广、个性化服务、建设专门营运管理团队等对策。

Comparing and analyzing the situation of WeChat public accounts of double first-class university and Jiangxi university libraries is conducive to better promoting the internal service level of Jiangxi university libraries.Select the sample of double first-class universities and in Jiangxi universities,through the investigation and analysis of the basic situation and communication index of each WeChat public account of each library and the data,compare the differences between these two types of WeChat public accounts,and propose the construction of WeChat public account of the Jiangxi University Library,and put forward countermeasures such as expanding external publicity and promotion,personalized services,and building a dedicated operation management team.