新媒体环境下公共图书馆阅读推广研究——基于SWOT分析法

Research on reading promotion of public library under new media circumstances based on SWOT analysis

新媒体环境下,蓬勃发展的互联网行业为公共图书馆阅读推广带来无限可能。文章系统介绍了抖音APP、微信公众号、网络直播等新时代背景下公共图书馆阅读推广新平台,结合SWOT分析法,就新媒体运用于阅读推广的优势、劣势、机遇、挑战加以剖析,对未来公共图书馆阅读推广工作提出建议。

Under the new media environment,the flourishing Internet industry brings infinite possibility for the public library reading promotion.This paper systematically introduces the new reading promotion platform of public library under the background of the new era such as TikTok app,WeChat official account,webcasting and so on.Combined with SWOT analysis,it analyzes the advantages,disadvantages,opportunities and challenges of the application of new media in reading promotion,and puts forward suggestions and thoughts on the reading promotion work of public library in the future.