体育类微信公众平台运营中的问题与对策——以广东省青少年训练竞赛中心微信公众号为例

Problems and Countermeasures in the Operation of WeChat Public Platform for Sports——Take the WeChat Public Account of the Youth Training Competition in Guangdong Province as an Example

通过对广东省青少年训练竞赛中心微信公众平台的样本获取,搜集与用户、图文、消息等方面的一手数据进行分析,发现体育类微信公众平台存在内容体系不完善、原创内容少、时效性差、缺乏人文传播等的主要问题。对于体育类微信公众平台的建设和运营应当首先明确定位;其次要加强内容差异化、增强内容原创性以及内容形式和种类的多样性;最后就是要提高采编团队人员素质以及加强与用户互动。

Based on the sample collection of WeChat public platform of Guangdong Youth Training and Competition Center,collecting and analyzing the first-hand data of users,pictures and messages,it is found that the sports WeChat public platform has some main problems,such as imperfect content system,less original content,poor timeliness and lack of human communication.For the construction and operation of sports WeChat public platform,we should first clear the positioning;secondly,we should strengthen the content differentiation;enhance the originality of content and the diversity of content forms and types;thirdly,we should improve the quality of the staff of the acquisition and editing team and strengthen the interaction with users.