新时期地方政府应对公共舆论危机与治理措施——基于网络空间的视角

The Local Government’s Response to the Crisis of Public Opinion in the New Era and Its Gorernance Measures——From the Perspective of Cyberspace

新时期,各地方政府正在面临一种全新的危机形式——公共舆论危机。伴随媒体与网络技术的不断发展,社会逐渐进入新媒体时代,信息的传播渠道以及方式都产生了重大变化,为广大民众表词达意提供了更加便利的条件。这些变化给政府在公共舆论引导方面带来了新的机遇,同时也为政府应对公共舆论危机带来全新的挑战。当前我国正处在社会转型、改革不断深化以及发展升级的特殊时期,风险治理形势相对严峻,公共舆论危机也层出不穷。政府能否及时发现问题,对公共舆论危机加以有效治理,这不仅涉及到政府自身的权威和公信力,也与广大民众的普遍利益息息相关。

In the new era,local governments are facing a new form of crisis public opinion crisis.With the continuous development of the media and network technology,the society has gradually entered the new media era.The communication channels and ways of information have changed greatly,which provides more convenient conditions for the masses to express their ideas.These changes have brought new opportunities to the government in the guidance of public opinion,but also for the government to deal with the crisis of public opinion has brought new challenges.Especially at present,we are in a special period of social transformation,continuous deepening of reform and upgrading of development.The situation of risk governance is relatively severe,and the crisis of public opinion is also emerging in endlessly.Whether the government can find problems in time and manage the crisis of public opinion effectively is not only related to the authority and credibility of the government itself,but also closely related to the general interests of the masses.