新媒体环境下高校图书馆数字阅读推广策略研究

Research on digital reading promotion strategy of university library in new media environment

在新媒体快速发展的背景下,高校学生的阅读习惯和阅读方式发生了相应的改变,互联网技术以及便携式阅读设备的普及,为学生阅读提供了更大的便利和自由。为了在新媒体环境下为学生提供更加优质的服务,高校图书馆需要转变服务模式,加快数字阅读推广的进程,建立完善的图书馆数字阅读推广运行机制。文章阐述了新媒体环境下高校学生阅读的特点以及开展数字阅读的意义,然后对图书馆数字阅读的推广策略进行了分析。

In the context of the rapid development of new media,college students’reading habits and reading methods have changed accordingly.The popularity of Internet technology and portable reading devices has provided greater convenience and freedom for students to read.In order to provide better service for students under the new media environment,university libraries need to change the service mode,speed up the process of digital reading promotion,and establish a perfect operation mechanism of library digital reading promotion.This paper first expounds the characteristics of college students’reading under the new media environment and the significance of developing digital reading,and then analyzes the promotion strategies of digital reading in libraries.