数字经济时代电商平台垄断治理研究

Research on Monopoly Governance of E-commerce Platform in Digital Economy Era

数字经济加速了电商平台发展,各类电商新模式层出不穷,便捷了居民生活的同时,也给反垄断部门带来了不少新挑战。双循环发展战略下,电商平台作用举足轻重,国家逐渐加强对于垄断、不正当竞争现象的规制。从当前国内电商反垄断发展现状出发,采取案例分析法探讨当前由电商平台垄断引发二选一、大数据杀熟等问题,并利用相关指标测算电商平台垄断力度,提出政府、平台结合区块链技术进行监管,打破电商平台垄断,为加快双循环战略实施,调整反垄断法方向等提供建议。

Digital economy accelerates the development of e-commerce platform,and various new e-commerce models emerge one after another,which not only brings convenience to residents*lives,but also brings many new challenges to anti-monopoly departments.Under the dual-cycle development strategy,the e-commerce platform plays an important role,and the state gradually strengthens the regulation of monopoly and unfair competition.In this paper,starting from the current situation of domestic e-commerce anti-monopoly development,the case analysis method is adopted to discuss the problems caused by the monopoly of e-commerce platform,such as two choices and big data killing,and the related indicators are used to measure the monopoly of e-commerce platform.It is proposed that the government,platform and blockchain technology should be used to supervise and break the monopoly of e-commerce platform,so as to speed up the implementation of dual-cycle strategy and adjust the direction of anti-monopoly law.