彝族体育文化资源嵌入凉山文旅产业的策略探析

An Analysis of the Strategies of Embedding Yi Ethnic Group Sports Cultural Resources into Liangshan Cultural Tourism Industry

传统体育文化体验游是近年来新兴的特色旅游活动,以其休闲性、娱乐性、体验性等特征为人民群众所喜闻乐见。凉山彝族体育文化资源嵌入文旅产业发展,是传统文化资源的创新发展、保护利用的有效途径;彝族体育文化资源嵌入凉山文旅产业呈现民族节庆共生并行态势,发展整体规模向好。同时,彝族体育文化资源嵌入凉山文旅产业尚存在诸多难题,如彝族传统体育文化传承式微、彝族体育资源参与经济活动不足、旅游产业的硬件配套不足、彝族体育文化从业者素质亟待提升等问题。制定彝族传统体育文化发展战略、构建彝族传统体育资源与旅游协同发展模式、构建彝族传统体育资源与旅游协同发展模式、创建彝族传统体育休闲特色小镇、深度融合彝族传统体育与传统节庆、提升彝族传统体育旅游从业者素质等,是推进民族体育资源嵌入文旅产业的重要举措。

Traditional sports culture experience tour is a new characteristic tourism activity in recent years,which is loved by the people for its leisure,entertainment and experience. The sports culture resources of Yi ethnic group embedded in Liangshan cultural tourism industry has important political,cultural and economic value. The sports cultural resources of Yi ethnic group are embedded in Liangshan culture and tourism industry,showing the coexistence and parallel situation of ethnic festivals,and the overall scale of development is good. At the same time,there are still many problems in the integration of Yi sports culture resources into Liangshan cultural tourism industry,such as the decline of Yi traditional sports culture inheritance,the insufficient participation of Yi sports resources in economic activities,the lack of hardware support in tourism industry,and the urgent need to improve the quality of Yi sports culture practitioners. It is suggested that the government formulate the development strategy of Yi traditional sports culture,construct the coordinated development mode of Yi traditional sports resources and tourism,construct the coordinated development mode of Yi traditional sports resources and tourism,create Yi traditional sports leisure characteristic town,deeply integrate Yi traditional sports and traditional festivals,and improve the quality of Yi traditional sports tourism practitioners.