数字经济发展背景下体育服务业数字化融合困境与推进路径

Dilemma and Paths Forward of Digital Integration of Sports Service Industry in the Context of Digital Economy Development

全球新冠肺炎疫情对我国各行业造成了严重冲击,尤其是服务产业,这进一步凸显了产业数字化升级的必要性和急迫性。运用文献资料法、案例分析法等方法,以体育竞赛表演业、健身培训业、运动休闲业、场馆服务业等体育服务业主体业态为研究对象,结合体育服务业发展现状,提出数字化融合的建议。研究认为,体育服务业数字化将是疫情防控常态下体育产业发展的长期趋势,对体育服务业数字化具体融合路径进行有效研判,有助于广大读者加深对体育产业优化升级、促进高质量发展的理解。

The Novel coronavirus pneumonia has caused serious impact on various industries in China,especially the service industry,which further highlights the necessity and urgency of upgrading the industry digitalization.By using the methods of literature review and case analysis,this paper takes the sports competition performance industry,fitness training industry,sports leisure industry,venue service industry and other sports service industry as the research object,and puts forward some suggestions on digital integration in combination with the development status of sports service industry.Conclusion:the digitization of sports service industry will be the long-term trend of sports industry development under the normal situation of epidemic prevention and control.The effective research and judgment on the specific integration path of sports service industry digitization will help readers deepen their understanding of the optimization and upgrading of sports industry and promote high-quality development.