新媒体环境下高校共青团网络宣传工作方法的研究

Exploration and Research of Work Methods of Network Publicity of the Communist Youth League in Colleges and Universities Under the New Media Environment

对新媒体环境下高校共青团网络宣传工作方法进行探索与研究。介绍了新媒体给高校共青团网络宣传工作带来的优势和挑战。论述了高校共青团网络宣传工作思想:利用新媒体驱动传统媒体,建立新媒体与传统媒体互动长效机制;积极把握新媒体的宣传地位,为共青团工作搭建网络平台;加强网络宣传队伍建设,提高专业化水平。优化新媒体环境下高校共青团网络宣传工作是社会发展的客观要求,能够保持共青团宣传思想工作的青春活力。

The research explores and analyzes the work methods of network publicity of the Communist Youth League in colleges and universities under the new media environment,introduces the advantages and challenges of the network publicity of the Communist Youth League in colleges and universities brought by the new media,and discuses the work thinking of the network publicity of the Communist Youth League in colleges and universities,i.e.to utilize new media to drive traditional media,establish the long-term interactive mechanism of the new and traditional media;actively hold the publicity position of the new media,and establish network platform of the Communist Youth League;strengthen the construction of network propaganda team,and improve professional level.The optimization of network publicity work of the Communist Youth League in colleges and universities under the new media is the objective requirement of the social development,and it can keep the vitality of the publicity thinking of the Communist Youth League.