传媒领域语言生活调查

The Survey of Language Situation in the Media Field

我国少数民族语文媒体经历了从无到有、从少到多的发展,从少数民族受众需求看,传统媒体仍有存在的必要,新媒体特别是自媒体的发展,对少数民族语文发展具有双重影响。传媒领域语言生活调查应立足于大众需求,以媒体级别和类型、传播形式和内容、传播主体和受众为切入点,综合采用多种田野调查方法,依据实地调查材料描述传媒领域语言生活状况,分析受众媒体接触和评价、需求和期望,揭示传媒领域语言生活不同层面问题及其影响因素,预测少数民族语文媒体发展趋势。传媒领域语言生活研究不能止于面上的观察证据、问卷调查数据和访谈材料,还需要在整体和系统观念引导下,采用共时和历时对比法,结合宏观、中观和微观或主观和客观因素进行归因分析,结论才比较稳妥,对策建议才有针对性和可操作性。

The media field of Chinese ethnic minorities has experienced the development from nothing to few,from a few to many,there have both traditional and new types of media especially we media,which has double influences to the development of Chinese ethnic minority languages.The investigation of language in the media field should be based on the needs of the public,the form and type of media level.It should adopt a variety of field investigation methods to describe the language situation in the media field and analyze the evalution of audiences,to reveal the difficulties and problems of media development and their influencing factors to predict the development trend.Language situation research should not be limited to general observation,questionnaire survey and interview,materials should also be used under the guidance of holistic and systematic perspectives.Diachronic and synchronic comparison methods combined with macro(meso)and micro,subjective and objective factors are used in attribution analysis,which has positive effect on conclution stability,counternteasures pertinence and operabllity.