城市历史空间的景观塑造与可沟通性——城市文化地标传播意象的建构策略探究

Space Acquisition and Spectacle Manufacturing of Urban Historical Scenes--On the Construction Strategy of Communication Image of Urban Cultural Landmarks

城市文化地标作为城市传播意象的重要载体,承担着对外展示地方文化、对内建构城市认同的作用。随着城市化进程的加剧,城市文化地标传播意象的构建出现诸多弊端。在国家文化软实力的建设中,构建城市文化地标的传播意象有了更高的要求,建构具有特色的地标显得尤为重要,而历史现场的策略运用是其中的关键性因素。从空间景观的视域看,历史现场与现实物用融合的传播意向,大大增强了城市文化地标的可沟通性,适用于诸多城市品牌的建设。

As an important carrier of urban communication images,urban cultural landmarks assume the role of displaying local culture to the outside and constructing urban identity to the inside.With the increase of urbanization,there are many drawbacks in the construction of urban cultural landmark images.In the construction of national cultural power,the construction of urban cultural landmark images have a higher requirement,the construction of landmarks is particularly important,and the strategic mission,the key factor.From the perspective of spatial landscape,the communication intention of the integration of historical sites and real objects and uses greatly enhances the communication of urban landmarks,which is suitable for many urban brands.